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Viva Vegan Website
Branding System and Website Design
Viva Vegan is a concept project for a vegan Mexican restaurant. The brand is loud, joyful, and proud — "real plants, real Mexican" is both a mission statement and a brand identity — and the site needed to carry that energy without getting in the way of someone just trying to find the menu.​​​​​​​
The torn paper texture running throughout the site was inspired by the food papers that tacos are wrapped in. I built it digitally using layered vector textures and image masking. For the homepage hero, I sourced plant and food imagery from illustration resources and composited them into a bespoke piece — going for a lush garden of vegetation, produce, and hidden gems of Mexican food staples that anchors the whole design.
The bilingual messaging is integrated naturally throughout, with a toggle included in sections were text had to be more minimal. Since Los Angeles is home to so many Spanish-speakers, it felt right to make the site a celebration of the bilingual culture of the greater Los Angeles community.
The menu page organizes dozens of items by food type with consistent card sizing, using torn paper dividers with food imagery alongside each section. It keeps the page scannable at scale while staying true to the visual language.
