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Scholarship America Website Redesign
Nonprofit Website Redesign
Client
Scholarship America
Agency
Mindgrub​​​​​​​
Scholarship America is the nation's largest nonprofit scholarship administrator, managing over $6B in awards and serving 3.5M+ students. Their existing site wasn't working for all audiences — it was far too student-focused for a multi-audience organization that valued both finding students scholarships and collaborating with organizations to create them.
The old site felt dated — diamond shapes, full rectangular buttons, and typography choices that brought the site back in time instead of making it feel modern. During our discovery workshop and stakeholder interviews, we mapped out where each audience was getting lost. Sponsors were buried under student-facing content. Students couldn't easily browse or filter scholarships. Donors had no clear reason to give. A key finding shaped the homepage: all three institutional audiences (Corporations, Foundations & Nonprofits, Government & Institutions) needed equal and weighted representation. That insight drove the homepage — a segmented pathway that routes each audience to the right content in one click.
I presented two style tile directions and worked through two rounds of template revision in close collaboration with the client. They preferred the direction that felt more personal — to students, to donors, and to sponsors — with rounded buttons, soft serif typography, and pops of orange throughout. The navy and white palette came naturally from adapting the client's brand guide to a digital-first approach. Featuring the impact stats ($6B, 3.5M, $338M, 20K) prominently was my idea — I wanted those numbers to feel bold and eye-catching, immediately positioning Scholarship America as a leading resource for both students and partners.
The scholarship detail pages handle dense content (eligibility, awards, deadlines, requirements) in a two-column layout with a persistent sidebar, so students can quickly figure out if a scholarship is relevant before committing to a full read.
Previous Scholarship America Site
The Redesigned Site
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