The Natural History Museum in Washington, DC is one of the most popular natural history museums in the world.
NHM's exhibits and research are split into seven departments—which use distinct icons and color families to represent the breadth of collections across the museum.
Timeline
6 weeks
Research and Logo: 2 weeks
Branding and Print Design: 2 weeks
Digital Design: 2 weeks
My Role
Brand and logo design
Print design
Web design
Deliverables
∙ Stationery
∙ Tickets
∙ Banners
∙ Gift Bags & Postcards
∙ Social Media Posts
∙ Animated Home Page
Tools
Adobe Illustrator
Adobe InDesign
Figma
Goal
Create a new brand identity for Natural History Museum to make learning about natural history fun for all ages, and bring new insight and unexpected discoveries to each guest’s experience.

Brand Guide
I created an extensive 60+ page branding guidelines document to outline the visual identity standards across the NHM brand and department sub-brands.
  13.3 MB File Size
Print Collateral
Business Cards
Admission Tickets
Exterior Banners
Museum Shop
Gift Bags
Postcards
Digital Design
Social Media Posts
Social Story Templates
Full Homepage

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