ABOVE: APPLICATION PROMOTION (STYLE 1)
American University's College of Arts and Sciences (CAS) is the largest school at American University, with the most majors in the arts, sciences, and humanities. They needed a new visual identity, with more emphasis on the arts and sciences, highlighting the Katzen Arts Center, where design, art, dance, and theater majors have classes; and the new Hall of Science which is currently in construction and will house all sciences courses—biology, chemistry, sociology, psychology and environmental science.
— Social Media Establishment
— Web, Email, and Social Headers
— Video Promotion
— Visual Identity Construction
BELOW: APPLICATION PROMOTION (STYLE 2)
For the majority of the CAS graphics, I created vector graphics of both the DC and on-campus skyline, along with the new Hall of Science, which were used to promote both the Katzen and Hall of Science buildings with Facebook and Instagram promotions. I used the same standard colors and typography guidelines that align with the University Marketing Office. I used photography and typography for the focus of the arts promotional headers, used for web and email promotion.
ABOVE: ARTS @ AU STORY CAMPAIGN, EXPLORE THE SCIENCES CAMPAIGN